There aren’t many organic shampoos on the market and the ones that are don’t have a 3 in 1 option. Personally, when using shampoo the biggest pain point is not having a hair mask that goes with my shampoo and conditioner.  My target market would be women in their twenties to early thirties. This market of millennials and Gen Z’s value authenticity, experience, and values in their packaging design. They also highly value attractive packaging.